Adobe Flash Professional CC 2014 v.13.0 Manual de usuario descargar pdf (Pagina 314)

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101

Best practices - Advertising with Flash

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Using recommended dimensions

Creating SWF file advertisements

Tracking advertisements

Testing your ads

Using recommended dimensions

Use the Interactive Advertising Bureau (IAB) guidelines to set dimensions for your Flash Professional advertisements. The following table lists the

recommended Interactive Marketing Unit (IMU) ad formats measurements:

Type of advertisement Dimensions (pixels)

Wide skyscraper 160 x 600

Skyscraper 120 x 600

Half-page ad 300 x 600

Full banner 468 x 60

Half banner 234 x 60

Micro bar 88 x 31

Button 1 120 x 90

Button 2 120 x 60

Vertical banner 120 x 240

Square button 125 x 125

Leaderboard 728 x 90

Medium rectangle 300 x 250

Square pop-up 250 x 250

Vertical rectangle 240 x 400

Large rectangle 336 x 280

Rectangle 180 x 150

When you create a FLA file from a template (Select File > New, and click the Templates tab), you see many of these sizes.

Creating SWF file advertisements

Use these guidelines when you create advertisements:

Optimize your graphics. Make SWF file banner advertisements 15K or smaller.

Create a GIF banner advertisement in Flash Professional that is 12K or smaller.

Limit looping banner advertisements to three repetitions. Many websites adopt the standardized file size recommendations as advertising

specifications.

Use the GET command to pass data between an advertisement and a server, and do not use the POST command. For more information on

GET and POST, see the getURL function in ActionScript 2.0 Language Reference.

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Adobe Flash Professional CC 2014 v.13.0 Manual de usuario Pagina 314

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Adobe Flash Professional CC 2014 v.13.0 Manual de usuario Pagina 314

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